GumDrops Wet Weather Boutique

Since I opened GumDrops I have had the opportunity to share my experiences with future retailers; sometimes I can’t believe people want to hear my thoughts on retailing! Anyway, a few days ago I was invited to speak to the retail class at the John Casablancas Institute and share my knowledge gained from opening a retail business. Honestly it is just a chance for me to blabber on about myself and GumDrops. But seriously, every time I share my story, it reinforces what GumDrops means to me, plus reminds me where and how I want to take the company.

Whenever I am asked what is needed for retail success, I repeat the same key points:

1. Have a clear vision-be absolutely sure what you want and stick with it. For example, if you want to open a store that only sells locally made designs, then you better make sure everything is made in Vancouver! No bits and pieces from China. Take the time to create and develop your company identity, in other words the brand.  This brand identity needs to be authentic and consistent. Liz Gage, my marketing guru has some great thoughts on being clear and honest about who you are, not just what you offer. In today’s world of savvy shoppers, authenticity is not only expected, but demanded from retailers.
2. Surround yourself with good people! I am so thankful to work with an amazing team who contribute so much to GumDrops’ success. But sometimes staff does not work out and they must be taken off the bus.  Last December during our busiest time, I  fired someone because of her lack of commitment and accountability which was creating such negative energy and was a detriment to the rest of the team.  It would have been easy to postpone letting this person go until after Christmas, but it had to be done ASAP so we could focus on maintaining  a positive, productive work environment.

I hope I gave some insight to the students and gave them the reality of starting a business. Actually, I am returning next week to hear their business plan presentations! I am very curious to see what they will come up with!