Archive for the ‘Thoughts on Retailing’ Category

Eat. Pray. Love. Hunter.

Saturday, September 4th, 2010

The HBG in all her glory

It was pouring buckets outside a few days ago, and for the first time today we have had a breather, so I thought it would be the perfect opportunity to shed some light onto what the low down is at Gumdrops. Many of you may have already been in lately trying to get a head start on the rain season. And many of you have been coming in asking to get your first pair of hunters (or in some cases, add to your collection.) You may have noticed that we probably said “I’m sorry but we don’t have your size, in any of the colours or styles that you want.” Well I’m hear to tell you, we are not just telling you that, and its not the universe saying “I hate you, so I’m going to make it impossible to get your perfect rain boot.” Nope, in the scheme of things it’s not the universe picking on you, but rather someone picking on us.

So I’m going to tell you a little inside info, since you guys are obviously invested enough in Gumdrops to spend a portion of your day reading our little blog so here it goes: It pains me to say it but last month Gumdrops had another robbery! (Note: If your mouth dropped like mine did when I first heard the news then you probably were thinking the same thing I was “Why god! Whyyyyyyy!!!!”.. Okay maybe not. Still, who would steal from little old Gumdrops? Just trying to make you look better in the rain!) Yes the robbery SUCKED, and we lost a lot of product that we had initially planned to hold us over until our fall stock came in. But of course, you think when bad things happen, something good will probably happen to keep the world balanced…Well it didn’t. Not only did we figure out we had 1 pair of size 7 Hunters left in the whole store, but Hunter called to tell us that our Fall shipment was being pushed back from July to October! After I recovered from my slight heart attack, we picked ourselves back up, realized it was out of our control and the best thing we could do is tell you, the customer, exactly what was up. We are basically at the mercy of the Hunter shipping department.

Now it’s starting to get busier and busier, and everyday I have to look at another broken-hearted women who is just trying to find a Hunter size 7 in any colour. I think there is only 3 options to help this situation. One, is to stuff my face with peanut butter Big City Cupcakes because chocolate and peanut butter always make me feel better (and less hungry). Two, is to make a little hunter boot shrine in the storage room and spend exactly 30 min a day praying to the Hunter Boot God (HBG) that she will send us a magical shipment full of all the boots we need, and finish praying by pouring some water on boots to let her know that we desperately need them. Or, three, just spread the love. I love my hunters, you love your hunters, and if we just send that love out to the universe, HBG is sure to make us all happy!

Don’t be discouraged lil’ Gumdropper, I have faith in our HBG, so the best way to make sure you get your hunter boots this fall is to come by, try on a pair if you don’t know your size, and get us to put you in our customer request book, where you will be one of first people (besides me :) ) to know when HBG has answered our prayers and sent us some boots!

-Brianna

Spring Showers Bring New Store Hours

Thursday, April 8th, 2010

No No, its not an April fools joke…GumDrops will be closed this Monday April 12 for a Team Development day…a refresh and regroup…oh how I love Spring!!!!

We all know that a bikini and boots may not be the next hot look this Summer, so to reflect our local seasonal changes we are pleased to announce an adjustment the Flagship locations Spring/Summer hours…

Monday to Friday we will be opening at 11 am…never fear though with such a short season we will be re-adjusting our hours for the CRAZY back to school season…

If you just so happen to miss us that much and need to get your GumDrops fix we are always open at www.gumdropsonline.com!!!

Enjoy the Spring showers as they bring us the beautiful flowers!!!

Spring Summer Boutique Hours

Spring Summer Boutique Hours

Nubrella revamps the traditional…is it a keeper?

Monday, March 29th, 2010

Those of us who cycle all winter are familiar with the phrase “There’s no such thing as bad weather, only inappropriate clothing.” But how to take that important call on your cellphone in the middle of a rainstorm? Nubrella to the rescue. It reinvents the umbrella into an aerodynamic sphere, protecting you from the rain and guaranteed never to get blown out, or as they call it, “invert.” read more…….

nubrella-street

Hunters @ Cost Co….Oh NO!!!

Friday, March 19th, 2010
Hunters at Cost Co???

Hunters at Cost Co???

This is just a little shout out to all the peeps out there who have our back….thank you so much for telling me that Cost Co was selling Hunters!!!! I know I know they were really cheap!!! I found out that they were being sold under cost…and when my supplier looked into it further with distributors, no one was owning up to it!!! Quite funny….perhaps they were the Hunters that were stolen from us late last year….

Oh and just an update on that as well…thank you to all who told me about the Craigs list add…..the police were on it, however the phone numbers and addresses were dead ends…..so it was obviously stolen property…but the police couldn’t even get close enough to seize it..so i dont know how the theives expected to re-sell it….they may have been a sandwich short of a picnic!!!…. I also dont think that they would have VPD’s finest out searching for Gumboots….hehe

But a big thank you to you all who have our backs and keep me in the loop to maintain our product and brand integrity..I really appreciate it…and Amy a big thank you to you too….our next cup of coffee is on me!!

PS Don’t panic and make your way to Cost Co…to nab your cheap pair…they have all been removed…Hunter had to buy them all back!!! Fancy that, they want to keep their own integrity and bought their own products…..

This kinda makes me think of the saying…if it seems to good to be true…it quite possibly is!!!

Circus Act Saturday!!!

Friday, October 23rd, 2009
The Three Ring Circus at GumDrops

The Three Ring Circus at GumDrops

Today’s blog post has no informational or educational value what so ever. I just wanted to take the opportunity to thank, apologize, and congratulate our customers and staff for getting through what was the biggest day in GumDrops history (yes even Christmas!!!)

To all our customers; who waited patiently to even get acknowledged and taken care of, who then waited in yet another line to purchase their new goodies. I am sure it seemed like a line up at Disneyland….line up after line up….I thank you!!!! And I am sorry!!!

To my GumDrops team; two of whom were barely a week old to the world of GumDrops, who didnt get a lunch or bathroom break for the 10 hours they were running aound the store, who also worked with one man down (getting her wisdom teeth removed & I hope you are feeling better), !!! I thank you for your tireless efforts that day as well as congratulate you for getting through our biggest day EVER!!! I know it was insane and appreciate all your efforts!!!

I would also like to take this opportunity to give a word from the wise (ME)……

We do our best to staff, plan inventory and get ready for the season but when a tornado hits like it did on Saturday (25 % of our monthly sales goal was done in ONE DAY!!!!) we actually become a little hobbled and side swiped…..we do our best to get back up and do it all again….which means that yes there will be sizes missing, inventory severely depleted and new arrivals on their way…..to avoid the yucky feeling of walking away wet, cold and empty handed please think about being a good girlguide (or boy scout) and BE PREPARED!!!!! (even if that means shopping on days that the sun is shining) you know the very next day IT WILL RAIN!!! I guarantee you will leave GumDrops, with the goodies you want, dry feet the next day, and no bruises or scrapes from the boot tugging tournament that will ensue if you “wait until it’s raining”. If you choose to do so I suggest you bring ice, polysporin and some bandaids because it aint pretty!!!

We have over the past 2 year learnt from our challenges and have implemented strategies to avoid your disappointment:

  • Online ordering; instore pick up.
  • Pre-pay; pre-orders (guarantees you get what you want).
  • Merchandise holds  for 24 hours.
  • Custom order fulfilment (requires availability of stock & payment in full prior to ordering)

If you didn’t get the message form this blog we will see you all on our next torrential down pour day!!!! hehe

YAY Its Our 2nd Birthday!!!

Thursday, October 1st, 2009

Well it has finally come our 2nd birthday. A year beyond the statistic ridden and dreaded 1st year, whew!!!

Looking back over the year I often wonder what have I accomplished,  completed and what have I enjoyed or absolutely disliked I have compiled a snap shot of our journey from Oct 1 2008 -Oct 1 2009…..2010 here we come!!!

Accomplished:

We survived one of the worst recessions in decades , yes a rain boot store!!!! And, with one of the dryest and hottest summers on record to boot!!!

We won the Provincial Best Business award from CYBF (to be presented at the Small Business BC Entrepreneur Showcase)

Completed:

Launched a successful e-commerce site

Launched our own line of rain coats made here in Vancouver by Kloth

3 weeks worth of flood renovations (yes this will be in my dislike pile too)

Enjoyed:

The team I have…..the laughter, and the tears hehe…..

Being an Entrepreneur

Disliked:

The uncertainty having a small business creates….

The flood renovations

The lack of rain!!!

With eyes on the future and my body present with today I raise my glass of champagne and celebrate a toast to our 2 year Birthday…….and for now I bid you adieu I have to run and work on a top secret project, go to go to my final session of my Ladies Who Launch Incubator, and then on to the Gala opening of the VIFF…….and then back to the office to update our website…..no rest for the wicked…..!!!!

I know its OUR birthday but I found it fitting to give YOU a GIFT ENJOY!!!

The Gift of Giving

The Gift of Giving

Renovations, Terminations, Insurance claims OH MY!!!

Tuesday, September 1st, 2009

We did it!!!!! The store is FINALLY completed from all the major renovations and construction….no more construction crew, noisy saws or the thumping of hammers….. we survived what was estimated to be a 3 day turn around that actually ended up being a 3 week ordeal…a little bit of an underestimation from the insurance company wouldn’t you say???

I would like to apologise to all our guests who have come to visit us in the store while we have been in such dissaray from our expedited re-opening!!!! We unfortunately had to open early for a few reasons; one our lease agrement was open to interpretation with who was responsible for covering the rent while we were closed and two; our insurance agreement was also open to interpretation as to who was responsible for covering the damages, what was excluded from the insurance, when would the funds be released from the claim and how was I going to pay the bills that were piling up on my desk??? So complete or incomplete WE RE-OPENED!!!! Even now as I am compiling the paperwork to submit a very tideous claim i am researching my rights and responsibilities as a retail business owner and have stumbled upon a few words of wisdom which if I had of known in the beginning I may not have gone to the extreme depths of hell over the past few weeks…….So from an experienced veteran at this now, I hope you take away some viable information that will assist you in creating a better business….

Business Interruption Insurance

Small Business Interruption Insurance

Retail Lease Agreements

A word from the wise: don’t think it wont happen to you….get yourself covered!!!

Kids WallVibrant Beginnings

Retail Reality Check

Friday, August 21st, 2009

Last week I returned to John Casablancas to listen to the retail class present their business plans for opening a retail store. I was impressed with the time and effort and I look forward  to seeing some of the ideas come to fruition. While I was watching the presentations I couldn’t help but want to interrupt and tell the class about the reality of owning your own business. I wanted to tell them how I spent that morning dealing with store renovations due to flood damage; restocking and reorganizing the storage room; hammering shelves onto the walls; telling tradespeople how to install the mirrors; and literally being on my hands and knees scrubbing the floor-and all this before 10 am!

Retailing is not just about selling cool stuff; it’s forecasting and tracking sales, knowing how much product to order, dealing with suppliers, finding and developing staff, making sure customer service standards are maintained. It’s also learning about  human resources, marketing, business law, workers compensation,  the list goes on and on.

Everyday is usually about resolving obstacles and putting out fires! Don’t get me wrong, I’m not complaining (ok maybe a little venting), but being an entrepreneur takes a lot of  commitment, problem solving, strong communication skills and being able to adapt and evolve and frankly not everyone is cut out for it.

I sincerely wish all future young entrepreneurs the best of luck and enjoy the very bumpy ride that is  retailing!

Back in Business Baby!!!

Friday, August 14th, 2009

What a ride……GumDrops is finally opening after 3 weeks of renovations due to flood damage. (I know, how ironic!) Typically, like everything else in my life, it has not been smooth sailing-dealing with the landlords, insurance company, lawyers and tradespeople is stressful not to mention awfully time consuming. The expression “hope for the best, plan for the worst” totally applies to the renovation process. Everytime you think you’re on schedule, it’s all geting done…boom problems! Wood for the cash desk and the wall panels are not ready to be installed, someone graffitied the wall outside the front door, the debit pinpad is not working and the replacement will not arrive before the store reopens which is in 1 day!!!

But I really think the results will be worth all the stress. The floors are replaced and refinished in the most intense turquoise; it’s like looking into the Caribbean ocean. Damaged wall panels and mirrors will be  replaced and the storage room is reorganized and ready for the influx of fall product. The store looks refreshed and invigorated. It’s like I’m opening GumDrops for the first time!

After Honeymooning at Disney Land and shopping on Rodeo Drive this summer I became inspired by so many creative store interiors and window displays that I have brought back a few bits and pieces to create a more layered and warm feel; the store will be filled with treasures to be discovered and goodies to be enjoyed. After exhausting hours and hair pulling scenarios I am so excited to show off the new store which reflects the efforts my team put in over the past few weeks. See you soon!!!

Graffiti-2

Senseless vandalism? Yes, and another thing to add to our to do list!!!